Full SERP Report

Last updated on Wednesday, April 23, 2025

The newest addition to our report types is a full SERP report, which shows all results on the SERP for up to 1000 keywords! You either select individual keywords, or download the report for the first 1000 keywords matching your current filters.

In this article, you can learn how to download the full SERP report and what data it contains.

Download

You will find a "Download report" button on the keywords page next to the “Add keywords” button. Here, you can download a full SERP report. The report format can be either CSV or Google Sheets, and you can choose 10, 20, 50, 100, or all results per SERP. full_serp_report_download_report_modal.png

The new report type includes more results than previous reports, and you can see all results on the SERPs for the chosen keywords. This help guide explains the meaning of all columns and provides an overview of the new report type.

Columns

Keyword, search date, search type, search engine, country, and location

The first six columns, i.e., "keyword", "search_date", "search_type", "search_engine", "country", and "location", are self-explanatory.

Element type, position on SERP, rank in SERP feature and rank

The four columns "element_type", "position_on_serp", "rank_in_serp_feature", and "rank" are best explained together. Each SERP has several results, which we call elements, and each element has an element type, position, and rank in SERP feature.

The “element_type” column states whether the element is a organic or one of the many SERP features that AccuRanker track. The current options are:

organic, ad_top, ad_in_between, ad_bottom, ai_overview, apps, carousel, direct_answer, events, flights, forum_post, hotels, image_pack, image_product_pack, job_posting, knowledge_cards, news, podcasts, recipes, people_also_ask, people_also_search_for, shop_styles, shopping, video_carousel, autocorrect, filter_menu, results_about, knowledge_panel, knowledge_panel_price_comparison, youtube_ads, youtube_promoted_video, youtube_related_movies, youtube_people_also_search_for, youtube_secondary_search_container, other

Note, that AccuRanker tracks more SERP features than these, which are found in the "serp_features_result_enhancing" column. Everything you can "rank on" in AccuRanker is classified as element type organic, this includes for instance local results. But an organic result may also be "enhanced" by certain SERP features, for instance reviews or site links.

The “position_on_serp” is given by counting from top to bottom, starting from one. Elements appearing on the right-hand side of the SERP are given a positional value of zero.

The “rank_in_serp_feature” is the rank within an element and is given by counting left to right, top to bottom, starting from one. Finally, the “rank” is obtained by counting top to bottom starting from one, while only counting results with element type "organic" and considering the advanced settings for the keyword (ignored domain, ignore local results, ignore featured snippet).

full_serp_report_position_vs_rank_sketch.png The image shows a non-organic element in position 1 followed by two organic results in positions 2 and 3. The element with rank 1 is the first organic element. The first non-organic element has multiple elements inside the SERP feature, which are highlighted with red boxes, and the rank in SERP feature for each is shown with a red number.

SERP feature result enhancing

We distinguish between SERP features which are "elements" on the SERP themselves and enhancing SERP features. Enhancing SERP features "enhance" a SERP element. A review is an example of an enhancing SERP feature. The column gives a list of enhancing features for every element. full_serp_report_enhancing_serp_feature.png

The possible options are

faq, featured_snippet, featured_video, local, organic_store, popular_store, reviews, rich_product_info, site_links, thumbnails, tweet, video, youtube_channel, youtube_live_stream, youtube_playlist, youtube_radio, youtube_show, youtube_video

Typically, it is organic results that are enhanced. For instance, an Organic result can have the enhancing feature "local" indicating it is a local result, or "featured_snippet" indicating it has a featured snippet. But results with other element types than organic can also have enhancing features, for instance Ads can also have reviews.

URL

The URL found for the element.

CTR

The column shows the element's click-through rate (CTR), which is calculated using AccuRanker's proprietary AI model.

Tags

This column presents a list of static tags given to the keyword.

Dynamic tag

The “dynamic_tag” column lists dynamic tags matching the keyword.

position_y1, position_y2, position_x1, position_x2

These values are pixel values in the horizontal direction (x) and vertical direction (y). These form a rectangle around the result on the SERP. The upper left corner of the browser window has the coordinate (x_0, y_0) = (0, 0). The horizontal direction is positive to the right, and the vertical direction is positive downwards. full_serp_report_x_y.png

Search Intent

This column lists one or more of the values (N) navigational, (I) informational, (C) commercial, and (T) transactional that our search intent algorithm assigns to the search. Search intent or user intent formalizes the underlying reason the user makes a given search. When searching on Google, the user may look for a specific website, information, products, or something else.

Title

This is the title found for the element.

Description

This column shows the description found for the element.

AI Overview URLs & AI Overview Text

If the element is an AI Overview, the column "ai_overview_urls" will list all the URLs found, and the column "ai_overview_text" will contain all the text.

Keyword Description

This column shows the description given to the keyword in AccuRanker.

Search Volume

This column presents the keyword’s search volume from Google Keyword Planner, which may be local or national depending on if the keyword has a location, and the settings on the domain.

Share of Voice

Share of Voice (SoV) is an indicator of traffic from a given keyword. We calculate the SoV using an average static CTR based on the keyword's rank in combination with the search volume.

AI Search Volume

This is the AI Search Volume for the keyword, which employs AccuRanker's enhanced keyword search volume metric.

AI Share of Voice

The AI Share of Voice (AI SoV) column is the value found in the search volume column multiplied by the value found in the CTR column.

Ignored Domain

This setting will disregard the specified domain when determining the ranks of the elements on the SERP.

Ignore in Share of Voice

This setting will exclude the Share of Voice from the total Share of Voice calculation.

Ignore Local Results

This setting will disregard local results when determining the ranks of the elements on the SERP.

This setting will disregard featured snippets when determining the ranks of the elements on the SERP.

Enable Autocorrect

This setting will enable Google's Autocorrect feature.

The “base_rank” is the unaltered rank of an element on the SERP before applying any of the (optional) keyword settings which may exclude of elements on the page. If you have not made any specific keyword settings, the base rank is equal to the rank.

Above The Fold

This column determines whether the rank is “above_the_fold”, meaning whether your website is visible on the SERP without scrolling for an average device.

The “max_rank” is the highest achievable rank on the SERP for a given keyword, taking into account advanced settings (ignored domains, ignored local results, and featured snippets).

Local Pack Rank

This column presents the rank counting only local results.

Traffic Value

The element's traffic value is calculated by multiplying the value in the Share of Voice column by the value in the cost-per-click (CPC) column.

AI Traffic Value

The AI traffic value of the element is the value found by multiplying the value in the AI Share of Voice column by the value found in the cost-per-click (CPC) column.

CPC

This column presents the cost-per-click for ads on the SERP for the keyword, pulling the data from Google Ads.

Competition

This column is the ads competition for the keyword, pulling the data from Google Ads.

Top Domain

The “top_domain” column shows the domain occupying the number one rank on the SERP.

People Also Ask Text

If the element type is "people_also_ask," the "people also ask" text/question will be in this column.

People Also Search For

If the element type is "people_also_search_for", you will find the “people also search for” text in this column.

Date Added

This column presents the date you added the keyword.