The Marketing Dictionary

Branded keywords are queries with a brand's name. For example: “adding a custom emoji in Loom" is a brand search query of the company Loom.

A bot, short for robot, is also known as a web crawler and spider. These automated software agents crawl the web content to understand and index it to pull the most relevant results for a searcher's query.

Bundling is used to put multiple HTML, CSS, JavaScript, images and other types of files into neat ‘‘bundles’ to help make web applications run in a more streamlined manner.

Black hat SEO means using shady practices, aggressive techniques, and automated programs to trick the search engine into increasing the search engine rankings.

Bounce rate is the percentage of visitors landing on any single page of your website and leaving without a click on any other links. A high bounce rate, especially when traffic is from Google, can eventually result in a decline in rankings.

A link leading to the 404 not found page is a broken link. You will see a link broken when one of the following occurs: A website goes offline A web page is removed without adding a redirect The destination URL changed without adding a valid redirect link

A backlink is an external link from any other subdomain linking to any page on your domain. Backlinks play a significant role in SEO. So, the more backlinks you get from reputable websites, the easier it gets for you to achieve higher rankings.