The Marketing Dictionary
SEO and digital marketing glossaryWhat is a Deep Link?
A deep link is pointing to any webpage other than the homepage or the content within a mobile app.
What is De-Indexing?
When a search engine removes a webpage or website it is known as de-indexing. It can be either temporary or permanent, depending upon the reason.
What is DNS?
DNS stands for Domain Name System. This connects URLs with their IP address. When you type a domain name into a browser, the DNS sends a query over the internet to match the domain with its corresponding IP, which is used to retrieve the website’s content.
What are Doorway Pages?
Doorway pages, (also known as portal pages, gateway pages or jump pages), are webpages which are created specifically to rank highly for a particular keyword and then funnel users to another page which hosts the main content.
An example would be to have multiple pages targeted at specific cities, with each one taking users through to the same page. Doorway pages usually offer a bad user experience and so this is not a technique which is recommended by Google.
What is Disavow?
In SEO, disavow means to disregard links pointing to your site Within Google Search Console, there’s a Disavow Tool, which allows you to instruct Google to ignore certain links if you’re worried that they may be harmful to your site.
What is DOM?
DOM stands for Document Object Model. The DOM is the steps the browser takes after receiving the HTML document to render the page as pixels on your screen. You can use the ‘Inspect Element’ function in your browser to see what the DOM looks like and change it yourself to see how changes affect the rendered version of the page.
What is Domain Name Registrar?
A domain name registrar is a company which handles the reservation of domain names and assigns IP addresses to those domain names. Examples of well-known domain name registrars are GoDaddy, Namecheap and 123 Reg.
What is Dynamic Content?
Dynamic content, (also known as adaptive content), is web content that adapts to individual users based on their behaviour or characteristics. An example of a website that delivers dynamic content is Facebook. Every user sees different content, although the layout of this content is generally the same.
