The Marketing Dictionary

SEO and digital marketing glossary

What is Hilltop Algorithm?

A hilltop algorithm is used to find documents relevant to a particular keyword topic in news search.

What is HITS Algorithm?

Hyperlink-Induced Topic Search is a link analysis algorithm which rates web pages. The idea is based on a website linking to relevant sites and vice versa.

What is .htaccess?

.htaccess stands for hypertext access. The .htaccess file is a configuration file which controls how a web server responds to requests, Some common uses for the .htaccess file include:

Controlling which users can be allowed to access the files contained in a directory Creating seo-friendly URLs Setting 301 redirects Calling a custom-designed 404 page.

What is HTML?

HTML stands for Hypertext Markup Language. This is the standard markup language used to create webpages. Here is an example of how HTML is used to define a very basic webpage with a title and a paragraph of text:

<!doctype html>
<html>
<head>
<title>This is a title</title>
</head>
<body>
<p>This is a paragraph.</p>
</body>
</html>
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