The Marketing Dictionary
SEO and digital marketing glossaryWhat is Page Speed?
Page speed is the time it takes for a web page to load entirely. It is one of the ranking factors.
What is People Also Ask Box?
The ‘People also ask’ box is a feature of Google’s search engine results page which has questions relating to the original search query. SEO content writers can use the ‘People also ask’ boxes to come up with ideas for content to include on the page.
What is Programming Language?
Programming language can refer to the computer language which is used to code a website. Popular web programming languages include JavaScript, PHP, Python, Java and C++.
What is PBN?
PBN stands for Private Blog Network. A PBN is a network of authoritative websites used to build links to a single website for the purpose of ranking higher on search engines’ results pages. PBNs are against Google’s guidelines.
What is PPC?
In PPC (Pay Per Click), advertisers are charged a certain amount every time a user clicks on the ad.
What is Pogo Sticking?
Pogo sticking is when a user visits several different websites to look for a result which satisfies their search query, returning back to the search engine in between each one. Pogo sticking is seen by search engines as a signal that the user wasn’t happy with the previous result that they clicked.
